ComScore reported key trends in the U.S. mobile phone industry during the three month average period ending November 2010 in January 6, 2011, which is a global leader in measuring the digital world and preferred source of digital business analytics.
The report ranked the leading mobile original equipment manufacturers (OEMs) and Smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone.
According to the survey, we can see clearly from the table that there are more Americans are using cell phones powered by Google Inc.’s Android system than Apple Inc.’s iPhone. About 26% of U.S. Smartphone owners said in a survey they used Android devices as their primary cell phone in the three months ended in November, compared with 25% using iPhones. Although BlackBerry maker Research In Motion Ltd. still held the first-place spot, its share of the user base declined to 33.5% from 37.6% in August.
The survey comes when the 2011Consumer Electronics Show (CES) begins. Other estimates have shown Android devices outselling iPhones, or moving ahead among consumers. And comScore’s numbers show Android now has the larger user base overall, even counting business users and people who still have older phones. The shift shows Android’s importance in the mobile market. The iPhone system runs only on Apple devices, while Android has opened up the world of Smartphone to kinds of manufacturers, and it is paying off. At last week’s Consumer Electronics Show in Las Vegas, device makers publicized a variety of cell phones that run on Google’s platform.
However, Mark Donovan, comScore senior analyst, said that Android’s rise doesn’t tell the whole story. He noted that Android was spread across dozens of different phones in comScore’s survey, while Apple’s iOS operating system is only on iPhones.